Require a Social Media Policy During Onboarding
A social media policy serves as a set of guidelines for both the organization and its employees, outlining acceptable behavior and best practices online. It strikes a balance between protecting company interests and encouraging positive brand engagement within personal networks.
Social media policies should be simple, clear, and accessible. Review the policy and keep it updated with the trends and changes online. The goal is not to discourage social media participation, but to establish permissible conduct and prevent risks.
In this article, we’ll explore how to create and add a social media policy within EveryoneSocial. Check out our article on social media policy best practices to learn how to build an effective policy.
Let’s get started!
🔹 This is available on the Enterprise and Unlimited User plan.
🔸 This feature is accessible to Admin.
What is a social media policy
A social media policy is a company policy made available to employees, partners, and other patrons. The policy outlines how the employee, partner, or patron uses social media in relation to the company.
Since EveryoneSocial is a tool provided by companies to empower employees to share content, companies run the risk of having employees use it in a way that misaligns with their values, thus making it necessary to provide clarity on how EveryoneSocial should be used and the type of content that should be shared to social networks.
Users should agree to a company's social media policy prior to using EveryoneSocial. A policy is important for the following reasons.
- It sets expectations on how to use EveryoneSocial and social networking for the company.
- It protects brand reputation and mitigates risk occurring from content shared by employees.
- It increases employee advocacy because users receive training and understand the software.
Employees are less confused about what they can and can not do when there are clear guidelines in place, which allows them to feel freer to participate.
How it works
If an Admin adds a policy, their policy will appear as a link after EveryoneSocial’s policies. See image below for the admin-added policy “Rich Social Media Policy.”
🔹 The policy's direct link can be found by adding /social-media-policy to the end of your Workspace URL.
Here are a couple things to keep in mind.
- One policy can be added.
- The policy’s title is the clickable link’s text.
Add a social policy
Admins add a social media policy in the Workspace Settings.
- Go to Admin > Settings > Account.
- Select Policies.
- Enter the policy title.
This becomes the hyperlink text on the account creation page.
- Toggle on Social Media Policy.
- Enter the social media policy.
- Click Save.
The social policy is rich-text, which provides options to personalize the policy.
Here is a list of formatting options available in the text editor.
- Font size options
- Heading sizes
- List options
Once the policy is created and activated, it will function immediately when new users sign up.
🔹 We recommend making the policy accessible at all times. If possible, add a link to the social media policy your team has, or instructions on how to find it, in EveryoneSocial’s social media policy. Check out more best practices in this article.