User Roles, States, and Posting Permissions
Two things decide what someone can do in EveryoneSocial: the Advocacy Role on their account, and whether an Admin has made them a Moderator of a specific group. Everything else follows from those two. This article explains both, defines who is allowed to publish content without review, and lists the states a user account moves through.
Roles are set on the invitation and can be changed at any time in Admin > User Management. Only Admins can change a role.
Advocacy Role
Every account has exactly one Advocacy Role. There are three.
- User. The base role. Users browse their timeline, share content to their own social networks, and can submit posts for approval.
- Contributor. Everything a User can do, plus access to the Share Copy toggle on the Create a Post screen. That is the only difference between the two.
- Admin. Full access to the workspace, including the Admin panel and every page under Settings.
Contributor is often mistaken for a publishing role. It is not. It unlocks the Share Copy toggle so that the person submitting a post can supply the copy their colleagues will share. The post still goes to the group's approval queue.
Moderator is granted per group
Moderator is not an Advocacy Role. An Admin grants it inside an individual group, under Edit Group > Moderators, and it applies to that group only. Someone can moderate one group and be an ordinary member of every other group in the workspace.
Within a group they moderate, a Moderator can:
- Publish posts to that group without approval.
- Approve, remove, and schedule content using the group's For Approval, Scheduled, and Removed tabs.
- Change the group's settings and content sources.
- View analytics for that group.
See Assign Moderators to a Group for the steps, and Configure a Group's Settings for what a Moderator controls once assigned.
Content Owner
Content Owner is not a fourth role. It is the term for anyone authorized to publish content without review, which means Admins and the Moderators of a given group.
When a Content Owner uses Compose > Internal Post, the post goes live in the group they selected. Everyone else uses the same flow, but their post is submitted rather than published, and it lands in that group's For Approval queue for an Admin or Moderator to review.
This is why Admins and Moderators generally prefer submitters to supply their own share copy. It makes a post far quicker to review and approve. AI Share Copy helps here too, since anyone creating or submitting a post can generate share copy that already matches the workspace's Brand Voice.
Who can do what
| Action | Admin | Moderator | Contributor | User |
|---|---|---|---|---|
| Publish an internal post without approval | Yes | In their group | No | No |
| Submit a post for approval | Yes | Yes | Yes | Yes |
| Use the Share Copy toggle when creating a post | Yes | Yes | Yes | No |
| Approve, remove, or schedule others' content | Yes | In their group | No | No |
| Edit a group's settings and sources | Yes | In their group | No | No |
| Assign a Moderator | Yes | No | No | No |
| Access the Admin panel and Settings | Yes | No | No | No |
| Share content to their own networks | Yes | Yes | Yes | Yes |
Where a person holds more than one level of access, the highest applies. An Admin who also moderates a group is still an Admin everywhere.
User states
User Management groups people by how far they have progressed through onboarding. Each state is a tab in Admin > User Management.
- Identified. A pool of potential users. These are people who list your company as their employer on LinkedIn. They have not been invited.
- Express Activated. The person has an active LinkedIn connection to EveryoneSocial but no registered user profile yet.
- Partially Onboarded. The person was invited and started onboarding but did not finish it. The most common sticking point is connecting a social account.
- Onboarded. Onboarding is complete and the person can log in and use the workspace.
- Suspended. The account is disabled and the person cannot log in.
Admin Tab: User Management Overview covers moving people between these states, and User Management & Express Activation walks through the four onboarding steps in detail.
FAQ
Can someone have different permissions in different groups?
Yes. Moderator is granted per group, so a person can moderate one group, where they publish and approve content, and be an ordinary member everywhere else. Their Advocacy Role stays the same across the whole workspace.
How do I make someone a Moderator?
An Admin adds them in the group's edit screen, under Moderators. See Assign Moderators to a Group.
What happens when a user is suspended?
A suspended user cannot access the workspace and sees a notice on the login screen explaining their status. An Admin can reactivate the account at any time. If the person belongs to more than one workspace, they can still access the others as long as their status there is active.
What happens when a user is deleted?
All personally identifying information is removed from EveryoneSocial (name, title, email, social profiles) and from downstream providers. Some past activity remains in aggregate. If a deleted user liked a post, the like count does not change, but viewing their profile returns a "Deleted User" notice. Deletion removes the person from every workspace and has to be requested from EveryoneSocial Support.
Where do I find groups I created?
Go to Groups and select Groups I Own in the left rail.