EveryoneSocial Glossary

This glossary includes key terminology, product features, and concepts to help guide you as you learn more about using EveryoneSocial.

A – E

Term Definition Related Articles
Active User Registered users in an EveryoneSocial Workspace using EveryoneSocial to consume, share, contribute, or engage with content—or whose data we’re processing on behalf of a client, within the given billing month.
Activity Activity is a feature that helps each user review and understand their actions and how those actions are impacting reach and engagement.
Analytics Information about how users, groups, posts, and more are performing within EveryoneSocial.
Anonymous User Someone who shares content from a Public Post Page, thereby sharing their Twitter and/or LinkedIn token(s) with EveryoneSocial. For a user to be considered Anonymous, their social media token(s) cannot match a token belonging to an onboarded user.

Application Programming Interface


Application Programming Interfaces (APIs) allow one program to interact with another, permitting two previously unrelated apps to share information behind the scenes. APIs serve as a connector—interface—to allow the apps to request and receive data.

Authentication is the process of verifying a user’s identity when attempting to access an application. It involves confirming the user is who they claim to be using a confirmation process, such as verifying a username and password match the user’s account.

Authentication is critical to a program’s security because it verifies access to approved users. Without it, anyone could gain access, which may provide access to critical or sensitive information that should not be shared outside of the approved user list.

There are various methods of authentication. At EveryoneSocial we use authentication to verify users' access to a Workspace, connected social accounts, and the EveryoneSocial API.

Branded Content Content considered to represent the company and brand of a client.
Clicks The number of times someone clicked a link on a post shared to a social network.
Committed Users The number of seats a client is committed to in their contract.
Content Email Emails that contain social content from EveryoneSocial specifically curated for each recipient.
Disclosures Disclosures are required text added to the end of the share copy when posts are shared.
Earned Media Value A standard that quantifies the clicks and engagement your team generates.
Embed Widget The Embed Widget is a feature that allows you to copy and paste an iframe to add a widget to display a featured post on a website that is owned or managed by your team.
Engageable post A link post that contains the URL to a social network's post, directly driving traffic and engagement to the social post on the network is was published to increase visibility.
Engagements A metric used to quantify actions that reflect how much the audience has interacted with a shared piece of content. These include likes, comments, and reshares.

F – K

Term Definition Related Articles
Flex User A Flex User is an additional active user, beyond a client’s committed user count.
Groups Groups are Workspace content areas designed to create a space for specific audiences, usually topic-specific, location-specific, or team-specific.
Important Posts An Important Post is one that an Admin wants users to see. Important posts will send an in-app notification and an email notification to users.

Metric used to quantify the number of views a piece of content receives. We calculate impressions with the following equation

Impressions = (60 x number of engagements) + 25

For every engagement, the user gets 60 impressions.

If there are 0 engagements, the user receives 25 impressions.

Integration Integration refers to the process of combining different software components or systems together into a larger and cohesive whole. The purpose of integration is to enable these components to work together seamlessly and effectively to achieve a specific goal or objective that can meet complex and diverse business needs.
Invitation Widget The Invitation Widget is a standalone component that allows any registered user to email an invitation to someone to join a Workspace. It is on by default for every plan and is the first widget visible on a user’s main timeline.

L – P

Term Definition Related Articles
Leaderboard Leaderboards are scoreboards that display user rankings based on points assigned for actions within a Workspace and on a connected network. Leaderboards promote program participation and encourage healthy competition for the users involved.

A member is someone who joins and follows a Group. They will receive notifications for Important Posts.

Admins can use the Assignments feature to require people to become a member of specific Groups, or suggest Groups to join. Suggesting private Groups allows someone to see and join a private Group.

Moderator Group Moderators are Group members who manage a Group's content and Group settings. Moderators can have the user role User, Contributor, or Admin.
Network Builder A feature that displays who is engaging with a user's shared content, which can be used for expanding networks, starting conversations, and increasing content visibility.

A policy is optional content that Admins can require users to agree to, if they need to have users agree to specific actions when using EveryoneSocial.

Policies are linked on the account creation page. On the account creation page, we list three EveryoneSocial policies (User Terms, Cookie Policy, and Privacy Policy).

If an Admin adds a policy, their policy will appear as a link after all of EveryoneSocial’s policies.


Posts are pieces of content published on the internet in the form of text, images, and video. Individuals and companies can publish posts, that are typically used to increase engagement and visibility.

While posts can exist on other platforms, EveryoneSocial uses the term "post" when the content was originally created on the platform discussed.

Post Type

A Post Type refers to the content card’s format or style on social media platforms. There are many different types of social media posts. 

EveryoneSocial focuses on three Post Types: Link Posts, Image/Video Posts, and Text Posts.

The Post Type a user chooses depends on the platform they are using and the specific goals they have for their content. 

Public Post Page 


Public Post Pages is a unique hyperlink that allows shareable posts to be viewed and shared from any internet-connected browser without signing in to an EveryoneSocial Workspace.
Push Notification Push Notifications are browser and mobile alerts about your account and posts.

Q – T

Term Definition Related Articles
Reach Total connections for a person’s connected social networks.
Reactions A way to respond to an EveryoneSocial user’s post with an emoji.
Registered User

Registered users represent the total pool of all possible, active users. Registered users are users who have either

  • Onboarded and have access to EveryoneSocial.
  • Have authenticated a social token to connect a social network on a public-sharing page. 
RSS Feed Really Simple Syndication feeds, aka RSS feeds, are designed to pull website content, such as blogs and podcasts, and display the content elsewhere in chronological order, with the newest listed first. RSS feeds are text files usually hosted by the site you want to pull the content from. RSS feeds are accessed via a URL that an RSS reader uses to read the RSS feed and display its content for you.
Scheduling Tool The Scheduling Tool allows content to be created but have the content published at a later date and time. Scheduling content helps improve content organization and consistency, enabling creators to be more strategic with content. This improves program results and builds a more effective social media presence.

Segments is a feature that allows admins to group team members together based on set criteria.

The goal of segmentation is to divide a large audience into smaller, more manageable groups, each with its own unique needs, preferences, and behaviors. By doing so, companies can tailor their communication and marketing efforts to each segment, making them more relevant, personal, and effective. Segments are also used for gamification and leaderboards are created based off of the created segments.

Segments can include locations, departments, and Groups followed. Segments can also be an uploaded CSV file.

Shares Shares are content that’s published on EveryoneSocial and shared to other social networks.
Share Version

Share Versions are different options of share copy and images that are suggested by Contributors, Admin, and Moderators when someone goes to share a post to a network.

Share Versions can be added when creating, editing, or approving a shareable post. Up to five share versions can be applied for every social network on a given post.

Smart Scheduler

Smart Scheduler is a tool that enables someone to stay active on social without having to post content to their connected social networks, LinkedIn and X, formerly Twitter.

When a profile hasn't shared for a while, Smart Scheduler identifies a shareable post with the most external engagements that the user has an interest in (i.e. Groups the user is a member of), and adds it to the profile's share queue.

Social Prompt Questions, ideas, suggestions, or anything designed to spark inspiration for a social post.
Social Selling

Social Selling is a strategy of using social media platforms to build relationships with potential customers to sell products or services using meaningful content and thoughtful social interactions.

It involves using social media platforms to identify and engage with prospects, share valuable content, and drive sales.

Social Selling Index


A metric, scored from 0-100, that LinkedIn uses to help sales professionals and individuals better understand how they rate against peers in their industry and in their networks.
Timeline A user's personalized feed of posts from Groups joined.

U – Z

Term Definition Related Articles
URL Tracking Tool

The URL Tracking Tool is a feature that adds identifiers, known as parameters, to the end of a URL to gather data around a shared link with the goal of tracking performance around the link itself. These parameters can provide information about the traffic source, the medium, the campaign name, and other assigned details to analyze the effectiveness of marketing efforts.

The URL Tracking Tool allows marketers to track the performance of their campaigns across different channels, compare the effectiveness of different campaigns, and optimize their marketing efforts based on the data collected.

Without URL tracking, you’ll merely see general details around a share, such as traffic from “Direct Link” or “Social” referrals.

User Generated Content


User Generated Content (UGC) is any type of content—such as text, videos, and images—created by an individual user of a service or platform, rather than by the service or platform itself.

UGC is often seen as more authentic and trustworthy than content created by brands or companies because it’s created by real people with their unique experiences and perspectives.

UGC is a powerful marketing tool because it can help create a deeper connection with audiences, build brand awareness, and increase customer loyalty. Consider influencer promotions and how brands ask influencers to promote services and products. While influencers are paid to do this, their audience has an established rapport with them and products they promote are viewed as vetted by those influencers. Similarly, every person has a network that has a level of established trust, and UGC shared by that person will automatically have that level of trust attached to the shared content.

User Management

Admins are able to update user details*, suspend users, remove users, and invite users within the Admin> User management.

*Admins can edit a user's department, location, and role. 

User Role

User roles define a set of permissions and actions assigned to user accounts. User roles determine the actions a user can perform, which data can be accessed, and which features can be used.

User accounts can be assigned a Group role, which may assign a different set of posting permissions within a Group, but their basic permission levels are set by choosing one of three role options: Admin, Contributor, and Users.

User roles and Group roles are based on the most-privileged role, so users will always default to the highest level of privilege in the Workspace (user role) or Group (Group role) based on which role and feature they are trying to access.

UTM Parameters

A UTM parameter (or UTM code) is a set of tags that can be added to a URL in order to track and analyze link traffic.

UTM parameters are typically added to the end of a URL and consist of tracking keys and value pairs. A UTM parameter can have a single pair or multiple pairs, which are separated by ampersands (&). These parameters help to identify the source, medium, and campaign that led a user to click on a URL, as well as other details such as the specific ad or keyword that was clicked on.

UTM Parameters are used in EveryoneSocial’s URL Tracking Tool.


A Workspace refers to a space in EveryoneSocial that contains everything needed to run an employee advocacy program, using all of the features and tools accessible under a given plan and the user’s assigned role.

What’s the difference between an account and a Workspace? An account is assigned to a user and is used to log in to EveryoneSocial, while a Workspace is what the user belongs to and accesses after logging in.

Workspace Settings

Workspace settings are customizable features that allow Admins to tailor EveryoneSocial to suit their teams' needs. Workspace settings are changed by Admin.

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