TikTok and EveryoneSocial Overview

Social networks have unique approaches to social and how they want you to interact. This determines how content is displayed, which brings a set of guidelines, capabilities, and best practices for each network – and TikTok is no different. There are a lot of considerations to understand the nuances between TikTok and EveryoneSocial in an effort to build brand awareness. This article explores the relationship between TikTok and EveryoneSocial, and techniques for gathering relevant data.

Let’s get started!

TikTok overview

TikTok is a platform where people can build their personal brands, in a much more authentic way. TikTok has more of a human-element, where the content tends to be more relatable and amount to personal experiences.

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TikTok does not provide EveryoneSocial with an opportunity to share content from EveryoneSocial to TikTok. Content needs to be posted on TikTok first. Which brings us to our next point.

Drive visibility directly on TikTok

Modern advocacy isn’t just about sharing content to social networks; advocacy is also about driving engagement on social networks' content. One way to drive engagement is to share social content that aligns with your program and ask your team to engage with that content. Here are a few ways you can encourage your team to engage with TikTok videos.

This increases traffic to the post, which is known to increase impressions and virality chances.

This article walks you through how to create an engageable post in EveryoneSocial. Be sure to use a publicly accessible link from TikTok. Copy the link to a TikTok post by tapping Share and then tap Copy Link. Paste the copied link in the URL field for a link post in EveryoneSocial.

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The following data is available for TikTok on the “Users: External Activity” report because the data is based on link posts that use a link from TikTok. It tracks the times Engage is clicked.

  • branded_engage_tiktok_actions: A link post featuring a URL for an TikTok post had the Engage Call-To-Action, and the post is considered branded.
  • non_branded_engage_tiktok_actions: A link post featuring a URL for an TikTok post had the Engage Call-To-Action, and the post is not considered branded.

Please reach out to our Support team if you have any questions about TikTok, and we’d be happy to discuss them with you.

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