WeChat and EveryoneSocial Overview

Social networks have unique approaches to social and how they want you to interact – and WeChat is no different. There are a lot of considerations when sharing to WeChat from EveryoneSocial. In this article, we’ll explore the relationship between WeChat and EveryoneSocial, considerations when sharing content, and techniques for gathering relevant data for this network.

Let’s get started!

🔹 This is available on all plans.

🔸 This is accessible to all roles and permission levels.

🔸 This is a mobile-only feature. 

WeChat overview

WeChat's has unique content-sharing dynamics with specific limitations that include:

• A daily limit of 2 paid ads per user.
• A maximum conversation duration of 48 hours between users and brands, with the condition that a user must initiate the conversation. After the expiration of this 48-hour period, the brand is no longer allowed to contact the user.
• Likes and comments visible to connections only.
• A person’s feed is default to public, but the content can only be viewed if you are connected to the user.

For brands, these limitations and the application's functionality highlight the value of key opinion leaders amplifying a brand's presence on WeChat. This is where EveryoneSocial can help.

Drive visibility directly on WeChat

Let’s focus on how to drive visibility directly on WeChat, because brand advocacy isn’t just about sharing posts from EveryoneSocial to WeChat. One way to drive engagement is to share WeChat Moments that align with your program, and ask your team to engage with the shared Moments. This increases traffic, and gets more people interacting with the post – which is known to increase impressions and virality chances.

This article walks you through how to create an engageable post in EveryoneSocial. Be sure to use a link from WeChat. When sharing the link, encourage your team on how to engage with the post, offer examples, and make it frictionless. Each engagement increases the post’s visibility and gets the message in front of a wider audience.

Here are some examples of how your team can engage with posts.

• Reshare the Moment: This increases visibility and places the content on a user’s feed, so it’s visible to their contacts.
• Copy and paste the content: When content is unable to be reshared, it’s possible to ask users to copy and paste the content on WeChat. Try to make this frictionless by providing the content to use.
  🔸 Present this minimally to your team because it isn’t an ideal experience.

Here is an image of example commentary that encourages specific engage actions.

Share to WeChat

Content shared to WeChat from EveryoneSocial will contain the link to the Public Post Page and whatever share copy the user added.

1. Locate a post in EveryoneSocial.
2. Tap Share.
3. Choose “WeChat” from the list of apps.
   🔹If you don’t see WeChat, tap Apps, and locate WeChat to select it.
4. Select how you want to share the content – as a chat (private message) or as a Moment.
5. Add share copy and tap Post.

Here is a video of the process, along with examples of the post types' final previews in WeChat.

As shown in the video, link posts are the only multi-media posts. Image, text, and video posts all share as text-only posts with a link to the Public Post Page since EveryoneSocial does not have vendor-API access to share to WeChat.

We do not recommend sharing to WeChat from EveryoneSocial. Instead, drive traffic directly to a WeChat post. If you do share from EveryoneSocial, link posts will provide the best experience.

🔹 Keep in mind, stats for shares are unavailable for these shares because China blocks tracking links and shortened URLs.

Analytics

The following data is available for WeChat on the “Users: External Activity” report because the data is based on link posts that use a link from WeChat. It tracks the times Engage is clicked.

• branded_engage_wechat_actions: A link post featuring a URL for an WeChat post had the Engage Call-To-Action, and the post is considered branded. 
• non_branded_engage_wechat_actions: A link post featuring a URL for an WeChat post had the Engage Call-To-Action, and the post is not considered branded.

If you would like to find information about content shared to WeChat, we are limited to the above. WeChat does not allow tracking links, such as bit.ly, to be used when sharing content.

Any content shared to WeChat will have the value network_shared_to listed as “Direct.”

Please reach out to our Support team if you have any questions about WeChat, and we’d be happy to discuss them with you.