Content Moderation Guide: Contributing, Reviewing, and Managing Content

Effective content moderation is crucial in delivering valuable and relevant content while ensuring a safe and inclusive Workspace. This article introduces the concept of moderation and discusses various ways to effectively moderate Workspace content.

🔹 This is available on the Teams, Enterprise, and Unlimited plans.

🔸 This is accessible to Admin and Group Moderators.

What is content moderation

Content moderation is the art of contributing and managing content to ensure it follows company policies and is a good fit for an employee advocacy program. This includes contributing, editing, approving, and removing content based on company standards. The right content will foster program engagement while building trust with your audience and stakeholders.

🔹Check out our Moderator's Video Guide to Employee Advocacy for more information.

Post content

Moderators contribute content by adding posts, which can be added in two ways: manually (user-generated) or automatically (sourced).

Add Group content manually

User-generated content (UGC) can be the best content for an advocacy program.

• UGC gives your team more ownership in the program.
• UGC provides authentic content your team is interested in sharing.
• UGC shifts Admin time from curating content to running to program.

Anyone who can submit content to a Group will need to create an internal post. This can be done on the Group’s Timeline.

Source Group content

Group content can be sourced using other content published online, like RSS feeds. Sourced content has an additional auto-approval setting that can override the Group’s settings. For example, a Group can require approval before posts are published but sourced content can be auto-approved if the setting is activated.

Learn more about sourcing content in this article.

Content Management

Managing content is one of the most extensive parts of content moderation because it includes reviewing, editing, approving, and removing content. Let’s go over each of these facets using the Post Management feature.

🔸 This is accessible to Admin and Group Moderators.

🔹 This feature is only available on desktop devices.

1. Go to Moderator or Admin.

   Depending on your role, you will have one of these on your main menu.

2. Go to Post Management.

🔹 For ease, simplicity, and efficiency, we recommend using Post Management to moderate content. Content can be managed in individual Groups but Post Management allows for managing multiple Groups' content in one location.

Review content

Review content to ensure the content follows company policies and is a good fit for your advocacy program. Remember, moderation is a C.R.A.F.T.

• Credibility: Verify the trustworthiness and reliability of the content.
• Relevance: Ensure the content aligns with the platform’s topic or purpose.
• Alignment: Review the tone, language, media, and adherence to policies and standards.
• Fact-checking: Verify the accuracy and authenticity of the information presented.
• Transparency: Assess whether the content provides sufficient information and context.

Content can be reviewed in Post Management under Submitted, Scheduled, and Live.

• Submitted: Post approval required.
• Scheduled: Scheduled approved posts.
• Live: Published posts.

Use the filters to narrow in selections if you have a lot of content to review.

• Date range: Time the post was submitted.
• Groups: Groups the post was submitted to.
• Submitter: Person who submitted the post to publish.
• Submitter Role: Submitter’s assigned Workspace or Group role.
• CTA Type: Share or Engage button.
• Branded: Content is considered branded.
• Source: Content submitted by a Workspace User or sourced (external). 
• Commentary: Commentary exists on the post.

🔹 Regularly review Submitted content for user-suggested content to show the program values team input.

🔸 Post Management lists 20 recent posts. Once those are removed, refresh the page to load more posts.

Edit content

Hover over content to click Edit and make changes, such as adding multiple versions of share copy or updating the image.

Approve content

Depending on Group settings, Moderators may need to approve submitted Group content. Two settings exist that impact content contributions.

1. Allow member to post: Any member can add or submit content.

   If inactive, only Moderators and Admins can contribute content.

2. Auto-approve posts: Member-submitted posts do not require approval.

   If inactive, Moderators and Admins need to approve content for it to publish to the Group.

Hover over content to click Approve to publish submitted content to the Group.

Remove content

Hover over content to click Remove to delete content from Submitted, Scheduled, or Live content.

User generated-content

The post creator's experience

An author must be a member of the Group to publish a post to the Group. The post is automatically submitted for approval and Group Moderators and the Group Owner will receive the following push notification “A post is waiting your review in ‘this Group.'”

Once the post is approved the person who submitted the content will receive an email and a push notification to inform them the post has been approved.

Post approval process

Group Owners and Group Moderators receive notifications when a post is waiting for approval. Clicking the notification takes you to the post directly to edit, approve, or remove it. 

Best practices

When multiple Group members add content to Groups and content is sourced, Groups can have a significant backup of unapproved submitted posts. When this happens, posts can become outdated, or a lack of confidence develops with the employee advocacy program if users don't see content approved quickly.

Admins and Moderators should consistently and thoughtfully review content without spamming the Group with content. See below for our recommendations:

• Weekly: Approve 3-5 articles.
• Weekly: Remove older and irrelevant articles.
• Stay consistent.
• Utilize the scheduling tool.