Best Practices - How to Become a SME
Choose to share more 3rd party-created content around the industry vs. sharing content from your own company.
- Establish yourself as an objective SME; you do not want to be seen as an echo chamber for your brand or employer. This is your voice!
- 66-75% of the content you share should be created by a 3rd party and not your company. This allows you to stand on your own two feet, but will also increase the engagement on company-produced content when you do choose to share that.