Admin Analytics & ROI Dashboard

Overview of Admin Analytics: Tracking the Success of Your Advocacy Program

In this article, we will provide an overview of the Admin Analytics section, guiding you through the key dashboards that help you track the success and impact of your advocacy program. You'll learn how to navigate these tools to gain valuable insights into your program's performance.

Navigating the Admin Analytics Section

When you first access the Admin Console, you'll land on the Admin Analytics section, which offers a comprehensive overview of frequently asked questions and key metrics related to your program. This section provides essential data to help you assess the effectiveness of your employee advocacy efforts.

Program ROI Calculator

At the top of the Admin Analytics page, you’ll find the Program ROI Calculator. This tool is designed to help you calculate the return on investment (ROI) of your advocacy program based on several metrics:

  • Cost per Thousand Impressions (CPM)
  • Average Cost per Follower
  • Average Cost per Click (CPC)
  • Average Cost per Engagement

You can input your own values for these metrics, whether they are provided by an agency or calculated in-house, to get a more accurate measurement of your program’s ROI.

Key Metrics to Monitor

The Admin Analytics section is divided into several key areas that provide insights into both external and internal activities related to your advocacy program:

1. External Metrics:

  • Total Shares: The overall number of times content has been shared by your users.
  • Total Impressions: The number of times your content has been seen.
  • Clicks and Engagements: Metrics that show how users interact with your content, such as clicks on shared posts and overall engagement rates.

These metrics help you assess the external reach and impact of your program, showing how employee-shared content amplifies your brand across different networks.

2. Internal Metrics:

  • Popular Posts and Shares: Identify which posts have the most shares and are generating the most clicks and engagements. Understanding this can help you determine what types of content resonate most with your audience.
  • Top Users: Track which users are sharing the most content and posting most frequently. Recognizing top contributors can motivate continued engagement.
  • Content and Group Activity: Analyze how many posts have been created and how active different content groups are within the platform.

These internal metrics provide a snapshot of how well your content strategy is performing within the platform and among your employees.

Using Date Ranges for Deeper Insights

By default, the Admin Analytics dashboards display data for the last 30 days. However, you have the flexibility to adjust the date range to view data for different periods, such as the last quarter or a custom date range. This allows you to track trends over time and adjust your strategy accordingly.

Recognizing Top Contributors

Highlighting users who are off to a good start or are top contributors can significantly boost morale and encourage continued participation. Setting a regular cadence for acknowledging these users' contributions can foster a positive and engaging environment.

Conclusion

By leveraging the tools and metrics available in the Admin Analytics section, you can effectively track the success and impact of your advocacy program. From understanding your program's ROI to recognizing top performers, these insights are crucial for driving ongoing engagement and maximizing the value of your EveryoneSocial platform.


For a more detailed exploration of each dashboard, stay tuned for our next video, where we will take a closer look at the External Activity Report to track individual user engagement.


For any additional support or questions, please contact our support team at support@everyonesocial.com.

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