Admin Analytics: Shares Reporting

Shares Report: Measuring Content Distribution and Impact

Welcome back to EveryoneSocial! In this article, we'll dive into the Shares Report in the Admin Analytics section, where you can track the distribution of your content and measure its impact across different channels. By analyzing this report, you'll gain valuable insights into how well your content is performing and how it contributes to your advocacy program's success.

Accessing the Shares Report

To access the Shares Report, navigate to the Admin Console and select Analytics, then go to Shares. This section provides a detailed overview of all content shared by your employees, along with key metrics such as impressions, clicks, and engagements.

Understanding Key Metrics in the Shares Report

The Shares Report offers several key metrics to help you evaluate the effectiveness of your shared content:

Total Shares:

This metric shows the total number of times content has been shared within the selected period. It provides a high-level view of your content distribution.
Top Shared Posts:
Identify the posts with the highest number of shares. This helps you understand which content resonates most with your employees and their networks.

Impressions, Clicks, and Engagements:

Impressions: The number of times shared content has been viewed.
Clicks: The total number of clicks on the shared posts.
Engagements: The number of interactions, such as likes, comments, and shares, generated by the post.

Branded Content:

Determine if the shared post is branded, meaning it is designed to drive traffic to your company website. This helps assess the program's impact on improving the quality of website traffic through employee advocacy.

Exporting the Shares Report

You can export the Shares Report in two formats:

Summary Report: Provides a high-level overview of top-performing content, including the title of the post, number of shares, clicks, and engagements. This is a great way to quickly identify top content and thank users for their contributions to drive further engagement.
Detailed Report: Offers a more granular view, focusing on individual user activity and the specific impact of their shares. It includes data on the user’s network reach, post type (link, image, video), and the network to which the content was shared. This report helps identify true influencers within your program and assess how individual actions contribute to overall content campaigns.

Using the Detailed Report for Deeper Insights

The Detailed Report provides specific data points to help you understand user behavior and content effectiveness:

User Impact:
- Analyze how each user’s network size and sharing activity affect the reach and engagement of your content. Identify top influencers who drive significant engagement and help amplify your brand message.
  Share URL and User Commentary:
- Review the share URL to see how content appears on a user’s profile, including any additional comments or reactions from their network. This helps you gauge how well users are engaging with shared content and if they are modifying the share copy.
  Content Types and Tags:
- Understand the types of posts that perform best (link, image, video) and use content tags to categorize posts by campaign or initiative. This allows for targeted analysis and optimization of your content strategy.

Optimizing Your Content Strategy with the Shares Report

By leveraging the insights from the Shares Report, you can:

Identify Top Content: Focus on posts that receive the most shares, clicks, and engagements to replicate their success.
Engage Key Influencers: Recognize and encourage users who drive the most engagement, fostering a culture of advocacy and participation.
Refine Content Creation: Use data to determine which types of content (branded, engageable) are most effective, and adjust your strategy to create more high-performing posts.

Conclusion

The Shares Report is a powerful tool for measuring the reach and effectiveness of your content across social media channels. By understanding how your content is being shared and engaged with, you can optimize your advocacy program and enhance your brand’s presence online.

For more detailed analysis of your content’s performance, be sure to check out our next video, which will cover how to analyze the distribution and engagement of your shares more comprehensively.

For any additional support or questions, please contact our support team at support@everyonesocial.com.