Growth & Engagement Series Overview

In this article, we’ll introduce you to key growth and engagement tactics designed to help you maximize shares, clicks, engagements, and overall program performance. This article provides a high-level overview of strategies that will drive onboarding success, keep your users engaged, and ensure your employee advocacy program runs smoothly.

This is part of a series where we dive deeper into each tactic. Below are the key strategies we’ll cover:

Key Tactics for Growth and Engagement

Onboarding Success: Program Rollout & Adoption Plan

A well-executed onboarding plan is crucial to getting users activated and engaged early on. We’ll cover how to plan your program’s rollout, including setting up leaderboards, presenting training materials, and launching incentives to keep users motivated.

Marking Content as Important & Sharing to Slack/Teams

Prioritize and broadcast key content by marking it as 'Important' within the platform and sharing it directly to your company's Slack or Teams channels. This helps ensure that vital pieces of content get the visibility they deserve.

Using Content Emails to Engage Employees

Weekly content emails are a core engagement driver. These emails help keep employee advocacy front of mind for participants, whether they are registered users or yet to sign up. We’ll explain how to set up effective content emails to maximize shares, clicks, and overall engagement.

Gamifying Engagement with Leaderboard Campaigns

Launch leaderboard campaigns to encourage friendly competition among users. Highlight the top five contributors rather than focusing on a single winner. Recognition goes a long way in motivating continued engagement, and we’ll show you how to set up and run successful campaigns.

Creating a Growth & Engagement Calendar

Just as you have a social media calendar for your company’s external posts, it’s equally important to maintain a content calendar for your EveryoneSocial program. A well-planned calendar keeps the program on track by organizing when key tactics will be implemented, ensuring consistent communication and engagement throughout the lifecycle of the program.

Week 1: Your program has launched, and users are activating their accounts. Check in with leadership to ensure they’re participating and announce the Getting Started leaderboard. Mark a post as 'Important' and Share to Slack/Teams at least once weekly to start. Send your first content email.
Week 2: Continue sending weekly content emails and highlight 'Important' content. Consider leadership creating and posting a video around the state of the industry. Establish a Slack/Teams channel as a communication hub for priority content and providing answers to program questions.
Week 3: Consider holding an informal Q&A session or "office hours" to help users get more out of the platform. This will also establish a feedback loop and identify your most enthusiastic users for Testimonial consideration. Be sure to highlight users off to a good start and regular recognition on a regular frequency to help drive adoption. Continue to highlight 'Important' content, Share to Slack/Teams and send your weekly content email(s).
Week 4: If you have an active Leaderboard Campaign closing, announce the winners. Every 30 days, meet with your digital marketing team to gather reporting on Program Attribution. Update leadership. Have Leadership create a post discussing the impact of the EveryoneSocial program and excitement for the future. Continue to send out weekly content emails and highlight 'Important content, share to Slack/Teams, and announce the next Leaderboard Campaign!

Tactics for Success

Leadership Involvement: Have company leaders create and post content, such as videos discussing the state of the industry or the program’s impact.
Employee Recognition: Highlight users who are off to a great start. Recognizing employees for their creative contributions helps build a sense of community and encourages further engagement.
Office Hours or Q&A Sessions: Regular sessions where users can ask questions or share their experiences help maintain engagement. These can also be opportunities to provide quick tips and tricks for using the platform.
Measuring Success: Regularly check in with your digital marketing team to assess the program’s performance in tools like Google Analytics. Understanding the program’s impact on your website and other marketing channels is crucial for optimizing future campaigns.

Conclusion

Now that you have an overview of the key growth and engagement tactics, you’re ready to explore each one in more detail. In the next article, we’ll dive into your program rollout and adoption plan to ensure onboarding success.

Be sure to check out the rest of the series to learn how to drive engagement and maximize the results of your employee advocacy program.

Need more help?

For additional resources, reach out to your Customer Success Manager for personalized assistance.