Building Your Program Rollout & Adoption Plan

In this article, we’ll guide you through the key elements needed to create a successful program rollout and adoption plan. This is essential to drive onboarding success and ensure the smooth launch of your Employee Advocacy Program.

Four Key Elements for a Successful Rollout

Based on our experience working with clients, whether launching a new advocacy program or expanding into additional departments, these four elements have consistently proven to work:

1. User-Centric Content Strategy
2. Leadership Buy-In and Involvement
3. Effective Communication and "What's In It for Me?" Messaging
4. Starting at Scale

1. User-Centric Content Strategy

A strong content strategy is centered around what will benefit your users. Providing content that empowers employees, encourages thought leadership, and highlights their expertise will significantly boost adoption. Consider using the following content types:

• Company news and marketing content
• Industry updates
• Leadership announcements
• Internal communications and public recognition
• Cultural content and professional development best practices

2. Leadership Buy-In and Involvement

To activate your employee base, start by engaging executives, followed by brand advocates and influencers. This approach will help generate enthusiasm and increase opportunities for a wider rollout across the entire employee base.

3. Effective Communication and "What's In It for Me?"

When planning the program launch, set a target date and build a communication strategy that prepares employees ahead of time. Key elements include:

• Training schedule: Ensure there’s a clear curriculum for content creators and employee engagement training.
• Incentives for early sign-ups: Encourage employees to participate by communicating the program’s benefits and setting expectations for success.
• Impactful leadership communication: Have communications come from key leaders to emphasize the importance and excitement of the program.

4. Starting at Scale

We recommend a phased approach for employee activation:

1. Activate key stakeholders and champions first.
2. Engage influential employees.
3. Broad employee activation with follow-up support.

Driving 100% Activation Within the First 30 Days

At EveryoneSocial, our goal is to help you activate 100% of your employees. Here’s how to ensure full activation within 30 days:

• Express Activation: A 2-step, 30-second process where employees enter their email and connect their social accounts. This step captures external engagement data and sets the foundation for collecting Organic Insights.
• Connect Brand Pages: Connecting your brand pages is crucial to gain a clearer understanding of your brand reach and performance.

For deeper analytics, including Organic Insights and Account-Based Marketing (ABM) data, speak with your Customer Success Manager (CSM) to request an Organic Insights report.

Ongoing Success and Measuring ROI

Remember, program rollout and adoption is an ongoing process. Set clear goals and timelines for what you want to achieve in the next 30 days, 90 days, and even over the next year. By attaching target dates and reviewing the program's progress regularly, you’ll ensure that the platform delivers meaningful results.

EveryoneSocial provides data points that help you track the program’s ROI and communicate its success to leadership.

Next Steps

With a strong program rollout and adoption plan in place, you’re setting yourself up for onboarding success. Stay tuned for our next video, where we’ll cover engagement strategies using VIP content and integrations with Slack and Teams to boost user participation.