Prioritizing Posts to Drive User Engagement
Overview
Prioritizing posts is one of the most effective ways to ensure that important content reaches your audience and maximizes user engagement on EveryoneSocial. In this guide, we’ll explore how Admins can pin key posts at the top of a content group's timeline, broadcast posts by marking them as important, and share them across designated Slack or Teams channels. These tactics are essential for keeping your users informed and engaged with the platform.
Pinning Posts to the Top of Timelines
Pinning a post allows you to place a high-priority message at the top of either an individual’s or a content group's timeline. This feature ensures that important content remains visible to users when they log in. Here’s how it works:
Compose and Create a Post:
Start by clicking on the “Compose” button and drafting your post.
Toggle the Pin Feature:
You’ll see the option to Pin the Post. Once selected, this post will remain at the top of the timeline until you choose to remove it or until its expiration date is reached.
Set Expiration Dates:
To keep timelines fresh and relevant, set an expiration date for your pinned post. This ensures that the post is automatically removed after a certain period.
Viewing Pinned Posts:
- A pin icon will appear next to the post, making it easy to identify. While Admins can see the expiration date, general users will simply see the post pinned at the top of their timeline.
Broadcasting Important Posts
Marking posts as Important can trigger automatic notifications, helping drive attention to time-sensitive or essential content.
Mark Posts as Important:
Toggle the “Important” option when composing or editing a post. This will send an email notification to users, highlighting the post.
Email Notifications:
- Users will receive an email branded with your company's logo, an “Important” subject line, and a call-to-action button that takes them directly to the post in EveryoneSocial, where they can engage with or share it.
Sharing Posts to Slack or Teams Channels
You can also expand the reach of your content by broadcasting posts to designated Slack or Microsoft Teams channels, ensuring that users who are frequently active on these platforms are engaged with important content.
Share to Slack or Teams:
While composing a post, select the option to share it to your organization’s Slack or Teams channels. This will push the post directly to those channels.
User Experience:
- Users will see the shared post along with a View and Share button, allowing them to interact with the content in EveryoneSocial without leaving Slack or Teams.
Best Practices for Using Engagement Drivers
- Pin Posts Regularly: Keep timelines relevant by rotating pinned content and setting expiration dates to ensure users always see fresh content.
- Mark Important Posts Weekly: Marking posts as important at least once a week helps maintain engagement and ensures key messages reach your users.
- Share Content to Slack/Teams: Leverage both platforms for users who are regularly active in Slack or Teams by broadcasting essential content to these channels.
Conclusion
By effectively using engagement drivers like pinning posts and broadcasting content to Slack/Teams channels, you can maximize content visibility and keep your users active on EveryoneSocial. Don’t forget to set expiration dates for pinned posts to maintain fresh timelines. In the next guide, we’ll dive into using Content Emails to drive even more engagement. Stay tuned!