Content Emails Drive Engagement

Overview:

Content Emails are a core tool for keeping your employee advocacy program running smoothly. By sending regular, targeted content to users, you can maximize shares, clicks, and overall engagement. This guide explains the benefits of weekly Content Emails, how to set them up, and best practices for getting the most out of this feature.

Why Use Content Emails?

Content Emails prompt users to engage with fresh content, helping to maintain momentum in your program. Regular emails increase brand reach, keep employees active, and ensure that users receive relevant content tailored to them.

Key Benefits:

• Weekly Sharing: Regular emails prompt weekly shares, keeping your program active.
• Relevant Content: Sending relevant content increases the likelihood of shares.
• Automation: Set up once and let the platform automate delivery, ensuring consistent engagement.

Setting Up Segments

Before creating your content email, define your audience by setting up segments.

How to Create a Segment:

• Navigate to Settings > Segments.
• Create a new segment or edit an existing one.
• Define segments based on Departments, Locations, Content Groups, or an uploaded CSV for external users.
• Ensure the segment is toggled on for it to be available when setting up your content email.

Best Practices for Weekly Emails

Sending weekly content emails keeps your users consistently engaged. Here are some best practices:

• Segment Your Audience: Send the right content to the right users.
• Weekly Frequency: Weekly emails encourage users to share regularly.
• Optimal Timing: Early morning mid-week or Friday works well for engagement.

Content Types

When setting up content emails, you can choose from several content types to maximize results:

• Timeline: Sends fresh content the user hasn’t seen yet.
• Featured Content: Prioritize key posts or campaigns.
• Content Group: Target specific content groups with tailored content.

Automating Emails

Automating content emails ensures users receive fresh content regularly without manual effort.

How to Automate:

• Set the email frequency (weekly, bi-weekly).
• Use Delivery Autopilot to optimize open rates across time zones.
• Let the platform handle the rest!

Need more help?

For more detailed instructions on setting up Content Emails, visit our Content Emails Setup Guide.