Leaderboard Campaigns to Boost Program Participation

Introduction

In this final video of our Growth and Engagement Tactics series, we explore how to use Leaderboard Campaigns to gamify your employee advocacy program. By leveraging leaderboards, you can create healthy competition, motivate users to share content more frequently, and drive higher engagement across your program.

Using Leaderboards to Boost Engagement

Leaderboards are a fantastic way to encourage users to increase their shares and clicks. When setting up a leaderboard campaign, start by configuring the leaderboard through the Admin Console's Settings section.

1. Accessing Leaderboards: Navigate to the left-hand menu and select the "Leaderboards" option, found near the bottom of the menu. This will take you to a pre-configured rolling 30-day leaderboard, which is ideal for newly launched programs. The leaderboard tracks shares and clicks over a 30-day period. Keep in mind that points earned on day one will drop off on day 31.
2. Setting Up Leaderboards: You can create leaderboards based on any time period, such as by month or quarter. We recommend announcing the top 5 or 10 participants, avoiding the focus on just one top performer. You may also set up a drawing or raffle for participants who have shared the most or gained the most engagements during the campaign.
3. Creating Segments: To customize who participates in your leaderboard, you can create segments. For example, you might have a segment just for executives, or different leaderboards for specific departments like Sales or Recruiting. This helps create focused competition and increases engagement across various groups.
4. Defining Incentives and Points: Clearly define the rewards for participating in the leaderboard campaign. Include a description of the incentive, set point values for different actions (e.g., uploading a profile picture or sharing content), and make sure to communicate the campaign to all participants.

Best Practices for Leaderboards

• Avoid Same 10 People (STP) Syndrome: Encourage a diverse group of participants to avoid the same individuals dominating the leaderboard. Consider rotating campaigns, using raffles, or creating separate leaderboards for different departments.
• Partner with Leadership: Work with organizational leaders to create department-specific leaderboards that drive content creation and participation. This fosters a sense of ownership and accountability.
• Clear Communication: Announce leaderboard campaigns with strong internal communication, and maintain updates throughout the campaign period to maximize participation.

Viewing Leaderboards

Once your leaderboard is set up, participants can view their points and see how their actions translate into leaderboard placement. If an action has zero points associated with it, it will not appear in the user view, ensuring clarity.

Conclusion

With Leaderboard Campaigns, you have a powerful tool to gamify your advocacy program, driving user motivation and participation. Use them strategically to reward top performers and create a consistent engagement cycle. For more tips and resources, be sure to check out the rest of our Growth and Engagement series and visit our Help Center.