Instagram and EveryoneSocial Overview

Each social network has its own style and expectations for interaction, which shape how content is displayed—and Instagram is no exception. To build brand awareness effectively, it’s important to understand how Instagram works with EveryoneSocial. This article covers key considerations for sharing to Instagram, best practices, and tips for collecting relevant data on the platform.

Let’s get started!

Instagram overview

Instagram leans into personal branding, often blending professional presence with relatable, human-centered content.

Anyone can share content to Instagram from EveryoneSocial—whether they're logged in to the platform or whether they're using a Public Post Page—as long as the account is authorized.

Keep reading to learn more about how EveryoneSocial and Instagram work together.

Share to Instagram

Share Single-Image Posts

1. Be sure you have the EveryoneSocial app and the Instagram app downloaded to your phone. You'll need to "Allow Paste" from EveryoneSocial in your Instagram app permissions in order to share content.
2. Find an image post in your workspace that you would like to share.
3. Tap Share.
4. Select Instagram from the list of apps below the post.

🔹If you don’t see Instagram, tap Apps, and locate Instagram to select it.

At this point, you're directed from the EveryoneSocial app into the Instagram app where you can choose how you want to share the content – as a story, to your feed, or in a direct message. You can customize the share after the content type is selected using all the features and tools available within Instagram.

Remember to paste the Share Copy in the commentary area.

Share Multi-Image Posts

1. Be sure you have the EveryoneSocial app and the Instagram app downloaded to your phone. You'll need to "Alllow Paste" from EveryoneSocial in your Instagram app permissions in order to share content.
2. Find a multi-image post in your workspace that you would like to share.
3. Download all the images from the post to your phone. To do this, press and hold the image in the post and select the Save to Photos option from the menu.
4. Tap Share.
5. Select Instagram from the list of apps below the post.

🔹If you don’t see Instagram, tap Apps, and locate Instagram to select it.

At this point, you'll be redirected to the Instagram app, where you can select the image(s) you'd like to share and customize to share to your Feed. Sharing multi-image posts to your stories or messages is not supported.

After clicking the Feed option, tap the square icon in the bottom-right corner, below the image. With that icon selected, you can choose the image(s) you'd like to share. Once all the images are selected, tap Next to finalize your share.

Don't forget to add the Share Copy into the commentary area of your share.

Instagram’s requirements

There are a few things to keep in mind when sharing content to Instagram.

Images

When you share images from EveryoneSocial to Instagram, please ensure images meet Instagram’s image specifications. Otherwise, the images may not provide a great experience for your audience.

• File formats: JPEG, PNG, BMP, and non-animated GIF
• Aspect ratio: Between 1.91:1 and 4:5

Keep in mind, posts will be displayed on your feed, where images will be squared and stacked three in a row.

GIFs

Instagram supports static images and videos. You’ll need to convert animated GIFs to videos if you want to use GIFs, and then share the videos directly to Instagram.

Videos

Videos are able to be uploaded directly to Instagram. If you see a video you want to share from EveryoneSocial to Instagram, be sure to download the video file to share directly on Instagram. If you share the video from EveryoneSocial, it will convert to a static image, and it will only display the first frame of the video.

Drive visibility directly on Instagram

Modern advocacy isn’t just about sharing posts to social networks; advocacy is also about driving engagement on social networks' posts. One way to drive engagement is to share social posts that align with your program and ask your team to engage with them. This increases traffic to the post, and gets more people interacting with the post, which is known to increase impressions and virality chances.

This article walks you through how to create an engageable post in EveryoneSocial. Be sure to use a publicly accessible link from Instagram.

Analytics

The following data is available for Instagram on the “Users: External Activity” report because the data is based on link posts that use a link from Instagram. It tracks the times Engage is clicked.

• branded_engage_instagram_actions: A link post featuring a URL for an Instagram post had the Engage Call-To-Action, and the post is considered branded.
• non_branded_engage_instagram_actions: A link post featuring a URL for an Instagram post had the Engage Call-To-Action, and the post is not considered branded.

If you would like to find information about content shared to Instagram, we are limited to the above, due to Instagram’s API limitations and not being authorized to stay connected to users' accounts. Typically, EveryoneSocial uses link tracking to gather data from apps that don’t have an always-on connection; however, Instagram supports images only and we are unable to use our tracking links. Because of that, the available data is limited. Any content shared to Instagram will have the value

network_shared_to listed as “Direct.”

Please reach out to our Support team if you have any questions about Instagram, and we’d be happy to discuss them with you.