Review Posts Analytics

The Posts Analytics report seeks to answer the question, “How is content in EveryoneSocial performing?” It provides data on what posts perform well, giving insight into the types of content you should add and approve more often. This article outlines how to pull the Posts Report and defines its metrics.

🔹 This is available on the Teams, Enterprise, and Unlimited plans.

🔸 This feature is accessible to Admin.

Access Post Analytics

Access Post Analytics via the Admin console.

Click Admin.
Select Analytics > Posts.

How the Post report works

The Posts report is unique from others because it filters by creation date AND whether the Post is approved/published. This is important to know for a few reasons.

The creation/submission date is not necessarily the same as the go-live/published date.
If a moderator approves content at a later date, the report values will change.

Let's imagine you run the report for January-March on April 1st, the day after Q1 completes, and see 300 Posts. Then several months later, you re-run the same report and notice there are now 315 Posts.

Why is that? It's because those 15 additional Posts were created during the date range you selected (January-March), but weren't approved/published by a moderator until a date later than April 1st (the date you ran the first report).

The data is accurate, but the report values may change because of delays in moderating and approving content.

💡 Download the report and use date filters in your spreadsheet

You can filter by date using these column labels to identify the specific numbers you'd like to review.

post_date: This column shows the date the Post was created/submitted.
approved_date: This column shows the date the Post was approved/published.

Filtering by both the post_date and the approved_date at the same time for the same date ranges will show posts that were both created and approved/published during the selected timeframe.

The Posts Analytics dashboard displays an overview of the posts' performance. This data helps you understand which posts are being shared the most, what content is gaining the most traction, and who’s contributing valuable content.

The dashboard displays the following.

Total posts: posts published to your workspace and filtered by branded and non-branded content.
Posts by Day: breakdown of posts published each day and filtered by branded and non-branded content.
Posts: Title of the post.
Date created: Date the post was submitted to the Workspace.
Creator: Author of the post.
Approved by: Team member who approved the post being published; auto-approved if approval wasn't required.
Likes: Number of times the heart icon was clicked to like the post.
Shares: Number of times the post was shared.
Branded: Checkmark appears if the post is considered branded.

Report filters

Dashboard and downloadable reports will only display data that meet the selected filters and time frame.

Date, Department, and Location filters are available. Filters work on an "or" basis. For example, the image below shows data within the last 30 days from users in the "Engineering" Department or "Chicago.”

Remove filters by clicking the X next to a department or location or clicking Clear Filters.

Data availability

Here are the two main items to consider when expecting data to be available once an action is taken.

Actions taken within EveryoneSocial, such as connecting a social network, are seen almost immediately in reporting.
Actions taken outside EveryoneSocial, such as clicks and likes, are seen within 24 hours. This is because analytics runs on an Extract, Transform, Load (ETL) to format and arrange data for reporting—a scheduled process. You should see data regarding external actions appear 24 hours after the action occurred.

Each report has a focus, and that focus determines what data is pulled. Consider the examples below.

Shares report displays data for shares made during the selected timeframe. If, for example, the report was pulled for the previous week, it displays data for shares made during that time.
Posts report displays data for approved posts created in EveryoneSocial within the selected timeframe, regardless of their actual publication date. If, for example, the report was pulled for the previous week, it displays items that were created during that week that were also approved. If posts submitted for approval during the prior week are later approved, the report values may change as additional posts are approved.

Using the examples, if a post was created 14 days ago and shared in the previous week, you would see data in the Share report but not the Post report.

Download a report

Each Analytics section has the option to download a CSV report. Click the icon to make a request, and a notification will present when the file is ready for download. Click the notification to download the report as a CSV file. The option to download the report will expire after 25 hours.

Posts metrics

The Post report metrics and actions made on posts during the reporting period.

Here’s a list of available metrics.

[network]_clicks: Total clicks made on a post shared to a network.

🔹Note: We track clicks for links included in a post's Share Copy and for feature links in a Link Post. It is possible for Image Posts and Video Posts to have click data if the posts had a link included in its Share Copy.

[network]_clicks_per_share: Average number of clicks per share for the network a post is shared to.
[network]_commentary: Suggested commentary applied to a post when a user chooses to share it.
[network]_comments: Number of comments made on the network share.
[network]_disclosure: Disclosure assigned to the post that will be applied once a user shares it.
[network]_engagements: Total engagements made on a post shared to a network.
[network]_engagements_per_share: Number of engagements per share made on a post shared to a network.
[network]_likes: Number of likes for a post shared to a network.
[network]_retweets: Number of times a tweet was retweeted on X, formerly Twitter.
[network]_shares: Total number of times the post was shared.
approved_by: User who approved the content in the Primary Group;auto-approved if approval wasn't required.
approved_date: Date the post was approved/published to a Group's Timeline.
clicks: Total number of clicks made on a single post.
clicks_per_share: Average number of clicks per share.
commentary_locked: The sharer can't adjust the share copy of the post.
content_url: URL used for a link post's content.
engage_actions: Number of times users clicked Engage on an engageable post.
engagements: Total number of engagements made on a single shared post.
engagements_per_share: Average number of engagements per share.
groups: List of Groups the post lives in, with the first being the Primary Group.
has_photo: The post is an image/video post type.
has_text: The post is a text post type.
has_url: The post is a link post type.
is_branded: Post is considered branded.
is_engageable: Post is a link post that uses the direct link to a published social network post and was marked as engageable by admins.
is_shareable: Post was marked as shareable to social networks.
post_body: Body assigned to post.
post_date: Date the post was created.
post_id: ID assigned to the post.
post_title: Title assigned to the post.
Link posts's meta titles display here. Image, video, and text posts's titles are manually added.
post_url: URL for the internal post.
reactions: Total number of reactions made on the post.
shares: Total number of shares made on the post.
submitted_by: User who submitted the content.
ugc: Content is considered "User Generated Content," i.e. it's not from an automated source or admin.

Actionable items

🔹 If “read-only” posts receive the highest internal engagement, the program can gain more traction by leaning into these as examples to increase internal engagement. Examples:

Messages from leaders, such as posts w/ videos and text-based comms.
Professional development content.

🔸 If Engageable posts perform well, get feedback from the social team and team leads around use cases for driving traffic to various social posts (company posts, client posts, etc.).

Looking for more data and metrics available in EveryoneSocial?

🔹 Click here to review all available metrics.

🔸 Click here to review answers to frequently asked questions about analytics and reporting.

If you see data you believe is inaccurate or is unexpected, please connect with our support team and provide as much detail as possible, including but not limited to:

How you are getting the data?
What is the reporting period?
When did you pull a report or get this data?
Was the data edited in any way, such as columns removed?
What is the discrepancy?
What do you expect to see?

Any information provided will greatly help us determine the root cause.

FAQ

Why doesn't engagement data in the Shares report match the Posts report?

The Shares reports and the Posts report are looking at two different sets of data. The Posts report takes a look at a specific set of posts during a set time frame and only displays engagement data for those posts.

The Shares report, on the other hand, looks at all the shares created during a set time frame and displays the engagement data for those shares.

For example, if a post was published on February 29th, but it was shared on March 2nd, the post and its engagement data would not show on the Posts report for the dates of March 1st -March 31st, but the share created on March 2nd would show in the Shares report for the same date range.