Review User Analytics

The Users Report seeks to answer the question, “How active are your users?” The report provides data on actions inside EveryoneSocial as well as actions taken on posts shared to social networks. This article outlines how to pull the two types of Users Reports and defines their metrics.

🔹 This is available on the Teams, Enterprise, and Unlimited plans.

🔸 This feature is accessible to Admin.

Access User Analytics

Access User Analytics via the Admin console.

Go to Admin.
Select Analytics > Users.

The Users Analytics dashboard displays an overview of users' actions. The report will only show data if the user was active during the selected timeframe. For example, a report that pulls data for the last 7 days will only show users' data if they were active in the last week.

The dashboard displays the following.

Registered Users: This chart displays active and inactive users within the selected date range.
Activity by Day: This graph displays active and inactive users for each day of the selected date range.
Name: Team member’s name.
Type: Role assigned to the team member.
Created On: Date the team member joined the Workspace.
Onboarded: "True" if the user has joined the Workspace and connected to social networks.
Last Active: Date the team member was last active.
Reach: Total connections for a person’s connected social networks
Posts: Number of times the person published a post.
Shares: Number of times the person shared a post.
Clicks: Number of clicks received from that member's shares.

Report filters

Dashboard and downloadable reports will only display data that meet the selected filters and time frame.

Date, Department, and Location filters are available. Filters work on an AND operator basis. For example, the image below shows data within the last 30 days AND users in the "Engineering" Department AND located in "Chicago.”

Remove filters by clicking the X next to a department or location or clicking Clear Filters.

Data availability

Here are the two main items to consider when expecting data to be available once an action is taken.

Actions taken within EveryoneSocial, such as connecting a social network, are seen almost immediately in reporting.
Actions taken outside of EveryoneSocial, such as clicks and likes, are seen within 24 hours. This is because analytics runs on an Extract, Transform, Load (ETL) to format and arrange data for reporting—and it’s a scheduled process. As soon as the next day rolls around, you should see data regarding external actions.

Each report has a focus and that focus determines what data is pulled. Consider the examples below.

Users report pulls data for users during the selected timeframe. If the report was pulled for the last 7 days, it will only display users that were invited before the last 24 hours.
Shares report pulls data for shares made from EveryoneSocial during the selected timeframe. If the report was pulled for the last 7 days, then it displays data for shares made in the last 7 days.

Using the examples, if a new user shared content the day they joined and the report was pulled that day, then the share and the user would only show up in reports the following day.

Download a report

Each Analytics section has the option to download a CSV report. Click the icon to make a request, and a notification will present when the file is ready for download. Click the notification to download the report as a CSV file. The option to download the report will expire after 25 hours.

Metrics defined

You can download two user reports: Users Internal Engagement and Users External Activity.

Users Internal Engagement contains quantitative metrics for actions taken inside EveryoneSocial.
Users External Activity contains quantitative metrics for actions generated by shared posts.

All users are displayed if action was taken during the reporting period, even if the user is unregistered at the time the report is pulled. If the action was taken during the reporting period, it will show in the users report.

🔹 Anyone who doesn’t have internal activity, such as partially onboarded users, will display 0 counts for all metrics related to actions inside of EveryoneSocial.

Users Internal Engagement

The Users Internal Engagement report contains quantitative metrics for actions taken in EveryoneSocial.

Only users are displayed if action was taken during the reporting period, regardless of USER_STATE and activity level. Cells for activity counts for anyone who doesn’t have internal activity, such as partially onboarded users, will display 0 counts for all metrics related to actions inside of EveryoneSocial.

billable_active_status: User is considered active according to the Fair Billing Policy.
created_at: Date the user joined EveryoneSocial.
department: Assigned departments in a Group's or profile's settings.
email: Email associated with the user profile.
first_invite: Date the first invitation email was sent.
group_moderators: Number of Moderators the user assigned to Groups.
groups_created: Number of Groups created by the user.
groups_followed: Number of Groups the user is considered a member of.
invites_accepted: Number of invitations the user sent that was accepted and resulted in onboarded users.
invites_created: Number of invitations the user has sent.
is_suspended: "True" if Admin added suspended status under user management settings.
last_invite: Date the user sent the most recent invitation email for someone to join.
last_seen_at: Last known time an action took place by the user, based on 30-minute intervals after a period of inactivity.
location: Assigned location on a user's profile.
name: First and last name of the user.
new_[post type]_posts_created: Number of post types the user created during the reporting period.
new_group_moderators: Number of Moderators the user assigned to Groups during the reporting period.
new_groups_created: Number of Groups created during the reporting period.
new_groups_followed: Number of Groups the user became a member of during the reporting period.
new_reactions_created: Number of reactions/emojis the user applied to posts during the reporting period.
new_reactions_received: Number of reactions/likes received on the user's posts during the reporting period.
new_shares_received: Number of times the user's posts were shared by other users during the reporting period.
onboarding completed: User has a profile with connected accounts.
reactions_created: Number of likes the user applied to posts.
reactions_received: Number of likes received on the user's posts.
total_[post type]_posts_created: Number of post types the user created.
total_invites: Total number of times an invitation email was sent.
total_shares_received: Number of times the user's posts were shared by other users
user_id: ID associated with the user profile.
user_state: Status assigned to a user in relation to billing status: anonymous, onboarded, partially onboarded, suspended, and deleted.
user_type: Role assigned to the user profile.

Users External Activity

The Users External Activity report contains quantitative metrics for actions generated by shared posts.

All users are displayed if action was taken during the reporting period, regardless of USER_STATE and activity level. Cells for activity counts for anyone who doesn’t have internal activity, such as partially onboarded users, will display 0 counts for all metrics related to actions inside of EveryoneSocial.

billable_active_status: User is considered active according to the Fair Billing Policy.
[network]_clicks: Total clicks made on a post shared to a network.
[network]_clicks_per_share: Average number of clicks per share made on a post shared to a network.
[network]_connected: Status of a network's connection to the user's profile.
[network]_engagements: Total engagements made on a post shared to a network.
[network]_engagements_per_share: Number of engagements per share made on a post shared to a network.
[network]_reach: Number of reach the user's network profile has.
[network]_shares: Total number of posts shared to a network by a user.
[post type]_clicks: Total clicks made on a post shared to a network.
[post type]_clicks_per_share: Number of clicks per share made on a post shared to a network.
[post type]_engagements: Total engagements made on a post shared to a network.
[post type]_engagements_per_share: Number of engagements per share made on a post shared to a network.
[post type]_shares: Total number of post types shared to a network by a user.
branded_[network]_clicks: Total clicks made on a branded post shared to a network; leaderboard report does not include clipboard and email as networks.
branded_[network]_clicks_per_share: Average number of clicks per share made on a branded post shared to a network.
branded_[network]_comments: Number of times a user received a comment on a network share from a branded post.
branded_[network]_engagements_per_share: Average number of engagements per share made from a branded post being shared to a network.
branded_[network]_likes: Total times a user received a like on a network share from a branded post.
branded_twitter_retweets: Number of times a tweet was retweeted on X, formerly Twitter, from a shared branded post.
branded_[network]_shares: Total shares made on a branded post shared to a network.
branded_[post type]_clicks: Total clicks made on a network share from a branded post.
branded_[post type]_clicks_per_share: Average number of clicks made on a network share from a branded post.
branded_[post type]_engagements: Total engagements made on a network share from a branded post.
branded_[post type]_engagements_per_share: Average number of engagements per network share from a branded post.
branded_[post type]_shares: Total number of network shares from branded posts a user shared.
branded_engage_[network]_actions: Total times someone clicked "Engage" on branded engageable posts.
created_at: Date the user joined EveryoneSocial.
department: Assigned departments in a Group's or profile's settings.
email: Email associated with the user profile.
last_seen_at: Last known time an action took place by the user, based on 30 minute intervals after a period of inactivity.
location: Assigned locations in a Group's or profile's settings.
name: First and last name of the user.
non_branded_[network]_clicks: Total clicks made on a non-branded post shared to a network.
non_branded_[network]_clicks_per_share: Number of clicks per share made on a non-brandedpost shared to a network.
non_branded_[network]_comments: Number of times a user received a comment on a non-branded network post.
non_branded_[network]_engagements_per_share: Percentage of engagements/per share made on a non-branded post shared to a network.
non_branded_[network]_likes: times a user received a like on a non-branded network post.
non_branded_twitter_retweets: Number of times a user's tweet from a non-branded post was retweeted on X, formerly Twitter.
non_branded_[network]_shares: Total shares made on a non-branded post shared to a network.
non_branded_[post type]_clicks: Total clicks made on a branded post shared to a network.
non_branded_[post type]_clicks_per_share: Average number of clicks per shared post.
non_branded_[post type]_engagements: Total engagements made on a branded post shared to a network.
non_branded_[post type]_engagements_per_share: Average number of engagements per shared post.
non_branded_[post type]_shares: Total shares made on a branded post shared to a network.
non_branded_engage_[network]_actions: Total actions taken on non-branded engageable posts.
profile_url: URL to go to the user's profile.
total_branded_clicks: Total branded clicks received on posts shared by the user.
total_branded_engagements: Total engagements received on branded posts shared by the user.
total_branded_shares: Total branded posts shared by the user.
total_clicks: Total clicks received on posts shared by the user.
total_engagements: Total engagements received on posts shared by the user.
total_non_branded_engagements: Total non-branded engagements received on posts shared by the user.
total_non_branded_shares: Total non-branded posts shared by the user.
total_non-branded_clicks: Total clicks received on non-branded posts shared by the user.
total_reach: Total reach of all of the user's connected social profiles
total_shares: Total posts shared by the user.
user_id: ID associated with the user profile.
user_state: Status assigned to a user in relation to billing status: anonymous, onboarded, partially onboarded, suspended, and deleted.
user_type: Role assigned to the user profile.

Click here to learn how to mark content as branded.

Actionable items

Once you’ve reviewed the reports, here are some actionable items we recommend as part of your program’s enhancement.

Users Internal Engagement

Drive more engagement with your program based on actionable insights.

🔹 Reach out to top content contributors to see if they want to be Group Moderators.

🔹 Identify and reach out to inactive user segments via a re-engagement campaign.

🔹 Identify partially onboarded users and encourage them to log in and complete onboarding.

🔹 Reach out to team leads of highly inactive teams to encourage them.

🔹 Reach out to team leads of high-performing teams to highlight success.

Users External Activity

Create success stories with users, give them public recognition, and share their stories to teach and inspire low-performers.

Highlight successful sharers and get user feedback and success stories.

🔸 Does the person do a good job mixing branded content and non-branded content?

🔸 Does the person do a good job sharing with specific networks?

🔸 Does the person mix in different kinds of content, i.e. post types?

🔸 Does the person do a good job of not over-sharing?

Identify, segment, and engage low performers for a “Best Practice Refresher.”

🔸 Does the person only share with one network?

🔸 Does the person only share branded content?

🔸 Are they over-sharing?

Looking for more data and metrics available in EveryoneSocial?

🔹 Click here to review all available metrics.

🔸 Click here to review answers to frequently asked questions about analytics and reporting.

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If you see data you believe is inaccurate or is unexpected, please connect with our support team and provide as much detail as possible, including but not limited to:

How you are getting the data?
What is the reporting period?
When did you pull a report or get this data?
Was the data edited in any way, such as columns removed?
What is the discrepancy?
What do you expect to see?

Any information provided will greatly help us determine the root cause.